Apple 'decline' Adele's appeal for CD version of her new album 25 to be sold in its stores

Her first single in three years has already topped the charts and the accompanying video broke view count records previously held by Taylor Swift.

But while Adele seems unstoppable, Apple have rejected a request made by the singer's agency to stock hard copies of her upcoming album, 25, in their stores. 

According to a report by the New York Post, William Morris Endeavor are in talks with the technology giants for a $30m (£19.5m) tour sponsorship deal.

The deal, which is about 10 times usual sponsorship, is allegedly based on the notion that physical copies of 25 are made available in Apple stores.

However a source told the publication that William Morris Endeavor need to be 'more realistic' as their are doubts the singer's comeback will be a lucrative as predicted.

The insider said: 'Her team needs to be more realistic about an artist who doesn’t have much of a history of working with corporate partners'. 

Meanwhile, Adele's lead track from her upcoming album, 25, has rocketed straight to number one in the charts.

The nostalgic ballad sold 165,00 copies in just three days and according to the Official Charts Company show the single has been downloaded roughly 156,000 times.

The 27-year-old multi-Grammy Award winning is also on course to climb the top of the US charts.

Reports suggest that the mother-of-one's latest release has sold an estimated 450,000 downloads in two days Stateside